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Heineken® Experience tickets

Free cancellation
Place: Amsterdam
Duration: up to 1 hour 30 minutes
Language: English
Mobile voucher accepted

Do this because

  • Enter the world of the Heineken® brand and discover the secrets of how Heineken® beer is brewed
  • Enjoy an interactive show, take part in beer tasting and pour the perfect star-served Heineken
  • Taste of one of the world´s most popular beers including different homegrown varieties

What to expect

The Heineken® Experience is a thrilling tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken® brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience, you'll be able to taste one of the most popular beers in the world!

Being one of the most famous and popular beers in the world, not finding Heineken® in the menu of a pub is almost impossible! Beloved in Europe (and not only), Heineken® is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third-largest beer producer in the world.

In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!

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Important to know

Know in advance:

  • the brewery is only accepting a limited number of guests, you may enter the Heineken Experience ONLY at the time you have selected during the booking
  • there is no entry without an online ticket. Note there is a strict time policy, you must be on time
  • the Heineken Experience is not wheelchair friendly

Not suitable for:

  • people under 18
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What’s included

Entrance ticket to the Heineken Experience

2 Heineken® beers

Self-guided tour

Cancellation policy

Receive a 100% refund if you cancel up to 12 hours before the experience begins.

Booking fee

Good news! No extra fees are applied to this booking.


Stadhouderskade 78, 1072 AE, Amsterdam

Meeting point:

You may enter the Heineken Experience ONLY at the time you have selected during booking. Note there is a strict time policy, you must be on time.


Heineken Experience

What people say about this experience


Need a hand?

Would you like some help making a booking? Or perhaps you just want to ask a few questions. Whatever the reason, don't hesitate to get in touch.

Opening hours: Our team is available from 10.00 to 18.00 CET

Phone number: +1 208-744-6464

DSA1Heineken Experience Amsterdam